There’s a lot happening in mascara category lately. Beauty brands have been launching new options in mascara that feature innovative formulations, paired with innovative brush shapes – to achieve a greater variety of effects on the lashes than ever before.

Macara is being developed to address new concerns, like lash regrowth. Marketing claims go beyond the traditional, and are promising more benefits than ever before.

Stay up-to-date with what’s happening in this makeup category – check out Beauty Packaghing’s latest slideshow, New & Noteworthy Mascaras That Deliver More Lash Benefits.